Russell

A historic waterfront village where colonial charm meets serene island views and tales of Aotearoa’s earliest days.

Set on a peaceful peninsula in the Bay of Islands, Russell was once New Zealand’s first capital and busiest port, known in the 1800s as the “Hell Hole of the Pacific.” Today, it’s anything but. This elegant seaside town now blends heritage buildings, boutique stays, and a gentle pace of life. Reachable by ferry or scenic drive, Russell is ideal for those wanting to explore Northland’s rich history, dine harbourside, and relax with the rhythm of the tides.

See and Do

The local favourite
Visit Pompallier Mission and Printery, a beautifully restored French Catholic mission dating back to 1842. Set in lush gardens overlooking the bay, this heritage site offers hands-on insight into early printing and bookbinding. Join a guided tour to learn how missionaries lived, see original machinery in action, and discover the building’s unique rammed-earth construction. Afterward, wander the rose gardens or enjoy a coffee on the terrace.

A scene of pure natural beauty
Climb to Flagstaff Hill for sweeping views across the Bay of Islands and back toward Paihia. This spot was central to early colonial conflict, where Māori leader Hone Heke famously felled the British flagpole four times in protest. Today, it’s a peaceful place of reflection, with walking tracks and interpretive signs that honour both sides of the story. The panoramic outlook is especially stunning at sunrise or sunset.

Adventures in nature
Russell is perfectly placed for sea adventures. Hop on a dolphin-watching cruise, sail through the scattered islands, or kayak along the coastline to explore hidden coves. For walkers, the Tapeka Point Track is a short but rewarding trail offering clifftop views, native bush, and the chance to spot seabirds. The surrounding waters are great for fishing, snorkelling, and swimming—especially at Long Beach, just a short stroll from town but worlds away in tranquillity.